Who we are
We are transparent, up to date, fun, innocent, curious and nonconformist, with a thirst for learning. We are just like children.


Kids will be kids
We love to make our own rules, build dens in our rooms, invent languages and dress up like dinosaurs… being different by being ourselves!
We want to foster and encourage children’s natural curiosity to explore, investigate, experiment,
create and enjoy. Because life doesn’t come with instructions…
and nor do children!
We are colour

Colours represent our vitality, energy and joy. boboli collections are fun-loving and brimming with personality. Prints, embroidery and daring combinations are a hallmark of the brand.



We are
comfort

We are comfort
Our designs are functional and adapt to the lifestyle of active children, with soft, durable fabrics to ensure they never stop playing or exploring.
We are quality
We constantly work to guarantee the quality of our products and to get clothes resistant to all kinds of adventures!
More about boboli’s quality

We are quality
We constantly work to guarantee the quality of our products and to get clothes resistant to all kinds of adventures!
More about boboli’s quality
Our story
Once upon a time…
Francisco Algás and Teresa Ochoa crossed paths in 1984, combining their revolutionary ideas to create a brand that would become an international trailblazer in the children’s clothing industry: boboli.

Our milestones
Find out more about boboli’s history and get on board with our eagerness to keep growing, creating, investigating and discovering the fascinating, surprising and boundless world of children’s fashion.
More about boboli in figures81 1981
Star textil was created.
84 1984
Our founding
The boboli brand was created. Our name came to us after a journey to the Boboli gardens in Florence. We opened our first shop in Barcelona.
91 1991
Our first trip
We attended our first international fair: Florencia PITTI Bimbo.
92 1992
Think big
We were placed in our first Department Store in El Palacio de Hierro (Mexico).
94 1994
Benvenuti
We arrived in Italy.
96 1996
The next step
We took yet another step and designed a collection that would cover everything a child might need. From 1 month to 16 years old.
00 2000
New challenges
We committed ourselves to Retail. Until this point, we were a multi-brand company. From 2000, we began to design a store concept and create a network of shops.
02 2002
Around the world
We are now present in more than 20 countries.
04 2004
On the road again
For the first time ever, we participated in the CPM fair in Russia.
07 2007
Acceleration
Now present in more than 30 countries.
08 2008
We expand our collection
New range: New Born. We reached 0 months old with a collection specially designed for those precious first days!
10 2010
Front row
For the first time ever, we joined the catwalk at the most important children’s fashion fair, PITTI Bimbo.
11 2011
In style
We began a new adventure by launching at El Corte Inglés.
14 2014
The big move
We have grown so much that we need more space. New headquarters in Llinars del Vallès.
16 2016
Crossing the pond
We opened a subsidiary in Mexico.
19 2019
Continuing to grow
We opened a subsidiary in Colombia. We are now present in more than 70 countries.