New quienes somos

Who we are

We are transparent, up to date, fun, innocent, curious and nonconformist, with a thirst for learning. We are just like children.

Kids will be kids

We love to make our own rules, build dens in our rooms, invent languages and dress up like dinosaurs… being different by being ourselves!

We want to foster and encourage children’s natural curiosity to explore, investigate, experiment, create and enjoy. Because life doesn’t come with instructions…
and nor do children!

We are colour

Colours represent our vitality, energy and joy. boboli collections are fun-loving and brimming with personality. Prints, embroidery and daring combinations are a hallmark of the brand.

We are
comfort

We are comfort

Our designs are functional and adapt to the lifestyle of active children, with soft, durable fabrics to ensure they never stop playing or exploring.

We are quality

We constantly work to guarantee the quality of our products and to get clothes resistant to all kinds of adventures!

More about boboli’s quality

We are quality

We constantly work to guarantee the quality of our products and to get clothes resistant to all kinds of adventures!

More about boboli’s quality

Our story

Once upon a time…
Francisco Algás and Teresa Ochoa crossed paths in 1984, combining their revolutionary ideas to create a brand that would become an international trailblazer in the children’s clothing industry: boboli.

More about us

Our milestones

Find out more about boboli’s history and get on board with our eagerness to keep growing, creating, investigating and discovering the fascinating, surprising and boundless world of children’s fashion.

More about boboli in figures
1981
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81 1981

Star textil was created.

19
84 1984

Our founding

The boboli brand was created. Our name came to us after a journey to the Boboli gardens in Florence. We opened our first shop in Barcelona.

19
91 1991

Our first trip

We attended our first international fair: Florencia PITTI Bimbo.

19
92 1992

Think big

We were placed in our first Department Store in El Palacio de Hierro (Mexico).

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94 1994

Benvenuti

We arrived in Italy.

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96 1996

The next step

We took yet another step and designed a collection that would cover everything a child might need. From 1 month to 16 years old.

20
00 2000

New challenges

We committed ourselves to Retail. Until this point, we were a multi-brand company. From 2000, we began to design a store concept and create a network of shops.

20
02 2002

Around the world

We are now present in more than 20 countries.

20
04 2004

On the road again

For the first time ever, we participated in the CPM fair in Russia.

20
07 2007

Acceleration

Now present in more than 30 countries.

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08 2008

We expand our collection

New range: New Born. We reached 0 months old with a collection specially designed for those precious first days!

20
10 2010

Front row

For the first time ever, we joined the catwalk at the most important children’s fashion fair, PITTI Bimbo.

20
11 2011

In style

We began a new adventure by launching at El Corte Inglés.

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14 2014

The big move

We have grown so much that we need more space. New headquarters in Llinars del Vallès.

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16 2016

Crossing the pond

We opened a subsidiary in Mexico.

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19 2019

Continuing to grow

We opened a subsidiary in Colombia. We are now present in more than 70 countries.

All together, we are boboli.

#WeAreboboli